About Fig

Our Story

Every purchase we make has an impact on our planet. From production, to packaging, to shipping, online shopping is raising our global carbon emissions. Trees have the power to absorb the extra CO2 this generates, but there’s never been a simple and trustworthy way for individuals to get involved in the process.

That’s why we started Fig, because doing less harm should be easier for everyone. Our browser extension makes it effortless to balance out the carbon footprint of your purchases as you shop online, automatically estimating their impact and letting you offset it in just a few clicks as we do the hard bit for you.

Our AI-powered model is constantly working to refine our estimates, using publicly available data on company emissions, industry sectors, and logistics. And because transparency matters, every offset supports verified environmental projects that actively remove carbon from the atmosphere.

A healthier planet starts with small actions. Fig makes it easy to start right now.

Our Mission

Our mission is to reduce the environmental impact of online shopping. Fig does that by seamlessly integrating into your checkout experience and letting you offset your purchases in just a few clicks.